These interactive sessions are designed to cover core topics important for assessing commercial viability of technology-based innovations. The workshops are geared toward grad students, researchers and faculty interested in exploring technology translation; early commercialization funding opportunities such as NSF Partners For Innovation (PFI) or SBIR; or startup creation. The workshops will provide actionable content and time for Q&A.
June 13, 2023 12:00-1:00
This workshop will guide participants through the process of creating clear and compelling value propositions, discuss product-market fit, and provide templates and examples.
June 20, 2023 12:00-1:00
This workshop will delve into the concept of stakeholder and ecosystem mapping, guiding participants through the process of identifying key stakeholders, understanding stakeholder needs, and aligning the value proposition accordingly.
June 27, 2023 12:00-1:00
This workshop will provide participants with tips and strategies to conduct effective customer discovery: testing key assumptions about technology-based innovation ideas and the customer problems it might be able to solve better than current alternatives.
July 10, 2023 12:00-1:00
This workshop will discuss market opportunity, target and beachhead markets, and provide participants with tools and tips to conduct market analysis.
July 17, 2023 12:00-1:00
This workshop will discuss the importance of key differentiators and will provide a framework for creating a competitive analysis.